Summary

Dave Hayward interviews Sam Browne, a successful entrepreneur and personal branding expert, who shares his journey from music to building a personal brand on LinkedIn.

Sam has built a framework for success on the professional network called "The Mind Share Method". Unlike the tech LinkedIn bros promising a quick fix or instant results, Sam's system is about consistently turning up in a way that is consistent with who you authentically are, and your goals and values.

Slideshow with Dave Hayward is a production of Europa Creative Partners, a boutique B2B marketing agency for tech and professional services firms. www.europa.nz

Chapters

00:00 Dave's intro

00:54 The Importance of Personal Branding

03:09 Building a Personal Brand on LinkedIn

07:40 Identifying Your Ideal Client

10:00 The Personal Element in Personal Branding

14:45 Establishing Trust Through Personal Branding

15:19 Defining Your Personal Brand

20:42 Discovering Your Superpowers

21:56 Authenticity in Personal Branding

27:06 The Importance of Personal Branding

28:42 Understanding Authority Content

31:54 Building Trust Through Authority

36:26 The Art of Selling on LinkedIn

44:37 Creating a Compelling Sales Post

50:55 Wrapping Up and Next Steps

Keywords

personal branding, LinkedIn, entrepreneurship, creativity, authority content, sales strategy, authenticity, community building, marketing, digital presence