Hey everybody! Joining me this week is Sam Corcos, software developer, community builder, and Co-founder and CEO of Levels, a company that aims to reverse the trend of metabolic dysfunction.

Figure out who your biggest champions are and lean into them a lot more

Levels started with the performance and athletic market to build brand credibility and thought leadership, to then move into mainstream health and wellness in 2021. Focusing on metabolic health, Level’s product gives personalized insights into how different foods affect your body and your health.

In this episode, Sam talks about the metabolic health crisis, how Levels is solving this problem, the science behind Levels, tactics for team alignment, product-market fit strategies, and importance of communities for business growth.

Episode Quotes

"We need to break the stigma around glucose monitoring and make it an objective desire."

"Figure out who your biggest champions are and lean into them a lot more."

"Ship early, ship quickly, and keep learning from your customers."

Listen to Learn

00:52 - Career background and journey to Levels
04:50 - Understanding metabolic dysfunction and sugar addiction
16:06 - Why there's less attention on metabolic health
21:33 - What is Levels, how it works, future plans
30:16 - Level's operating system and decision making frameworks
35:50 - Tactics for team alignment, focus, product-market fit
40:20 - Community led-growth, Making key hires
42:56 - Challenges encountered and lessons learned
46:52 - Advice for entrepreneurs