Sam Demma is a best-selling author and one of the most in-demand keynote speakers today. He has shared the stage with icons like Kardinal Official and Sarah Blackwood, collaborated with brands like Taco Bell, delivered two TEDx talks, and has toured his messages across Canada, the United States and Kenya. His work is often featured on national news shows like Marilyn Dennis, Breakfast Television, and, most notably, his mom’s Facebook. Sam delivers hundreds of performances annually, and his comical and entertaining performances address the topics of Empathy, Mental Health and Leadership. For more information, please visit: www.samdemma.com

Takeaways

• The journey to becoming a speaker can be unexpected and fulfilling.
• Finding what makes you unique is crucial for branding.
• Silence and journaling can lead to creative breakthroughs.
• Feedback from audiences is essential for refining your message.
• Building a personal brand requires consistency and clarity.
• The stories we tell ourselves shape our experiences.
• Visuals can enhance the delivery of a message.
• Impactful speaking can change lives and inspire students.
• Hiring a coach can accelerate your growth in business.
• Investing in yourself is key to long-term success.

Sound Bites

• "This is the go-to business podcast for educators."
• "What makes us special is what allows us to stand out."
• "Morning Pages absolutely changed my life."
• "You want to become so good at one specific skill."
• "You got to let life touch you."
• "Hire help sooner."
• "Invest in you, ADU, peace."

Chapters

00:00Introduction to the Dr. Will Show

02:01Sam Demma's Journey to Education

06:47Finding Uniqueness in Speaking and Branding

12:52The Process of Refining Core Messages

18:42Mapping Out a Personal Brand

23:57The Concept of Empty Your Backpack

28:57The Giant Backpack Visual

31:24Impact and Messages from Students

35:36Advice for Aspiring Speakers

You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.

I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.

Inside, you’ll learn how to:
✅ Turn your expertise into income streams—without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships

Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

📖 Grab your copy today and take control of your future.

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