Sam Dyer is a career designer who turned a passion for classic video games into a blossoming publishing business. Bitmap Books takes product experience to a new level, which is high-praise for a medium as old and as competitive as books. Sam built a book experience that appeals to the true super fan, investing in high-end touches that most publishers ignore.

In this podcast, Sam I talk about:

• A new way to think about what a book can be
• The value of investing in product experience
• The relationship between brand experience and product experience
• The challenges of serving a hardcore, passionate audience like gamers

To learn more about Sam, connect with him on LinkedIn.

To learn more about Bitmap Books, visit their website.