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Marketing analytics are overcomplicated. As a previous Director of Marketing Analytics in the B2B space, I saw this first hand. Marketers are always under pressure to deliver results with positive ROI and be able to attribute their activities back to the success of the business. Disconnected data makes this a tough task.
By Joel Ward5
66 ratings
Marketing analytics are overcomplicated. As a previous Director of Marketing Analytics in the B2B space, I saw this first hand. Marketers are always under pressure to deliver results with positive ROI and be able to attribute their activities back to the success of the business. Disconnected data makes this a tough task.