This week's guest (and aspiring cult leader) is comedian Sam Gebreselassie.⁠ Together we build a cult based on group therapy, openness and Ted Talks.

If you're new here, welcome to Let's Build a Cult! Each week, comedian and 'cultsultant' ⁠⁠⁠⁠⁠⁠Phoenix Trinidad⁠⁠⁠⁠⁠⁠ helps a guest create their version of the most successful hypothetical cult of all time.

Follow:

⁠⁠Sam on Instagram

⁠⁠⁠⁠Phoenix on Instagram⁠⁠⁠⁠

⁠⁠Phoenix on TikTok⁠⁠

Chapters:

00:00 Intro

02:43 PREPARATION PHASE

05:19 Being a boss

12:40 BUILD PHASE

15:54 Weekend meet-ups

17:42 Income

20:54 Group therapy Saturdays

30:06 Ted Talk Sundays and guiding principles

41:53 Recruitment

51:03 TEST PHASE

51:51 Shared power

58:18 Public Relations

01:04:00 Death of the King

01:07:51 CULT RATING + Outro