One of the advantages of being an employee in bigger corporations before taking the freelance route is accumulating a baggage of do’s and don’ts that can be applied when starting your own company. That experience combined with a clear set of values makes up the perfect duo for a successful and happy business.

Welcome to episode eleven of the Freelance Founders podcast. We’re talking to Sam Jackson and Lydia Pang, the co-founders of Morning – a digital strategy studio that empowers the creator economy to reclaim their narratives through conscious commissioning.

Today, Sam and Lydia talk about the future of social media and how brands should be looking at it, what their values are and how they make sure they stick to them, as well as the message they’re trying to convey through the Be Less Shit campaign.

Some Questions asked:

• Could you both give me a quick career path and story from where you started to where you are today? (02:05)
• What made you decide to start Morning? (06:09)
• Where do you think the importance of social media is headed? (21:42)
• What would be your biggest tip for a company that is launching and wanting to grow its social media? (27:21)
• Your team recently launched a newsletter called “Burn After Reading”. Could you tell us a little bit more about that? (38:14)

In This Episode, You Will Learn:

• The management style and team environment at Morning. (09:21)
• Why companies should not be compared to a family. (12:37)
• The values Morning is guided by. (14:17)
• What Sam and Lydia’s research – “The Crisis of Creativity” – reveals on where the creative industry is heading. (17:40)
• The goal of the “Be Less Shit” campaign. (34:10)

Resources for Morning:

• Website
• Instagram
• Twitter
• Burn After Reading Newsletter

Connect with Sam:

• Instagram
• LinkedIn

Connect with Lydia:

• Instagram
• LinkedIn

Let’s Connect:

• Website
• Linkedin
• Instagram

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