Sam had basically excepted that he would be a starving documentary filmmaker. While in his tent in Tanzania on a shoot, he starting tinkering with programming to solve a problem his friend was having. They needed a way to manage time tracking for hourly workers easily. This side project turned into SINC, a rapidly growing startup that helps thousands of companies understand and manage the variable wage costs associated with having large populations of highly-skilled hourly employees.

Technologies and topics covered in this episode:

• When is your MVP actually ready?
• Hybrid mobile technologies -> React and React Native
• Firebase and AppEngine - lightweight and turnkey infrastructure as a service
• AppStore Optimization (ASO)
• How to think about customer acquisition for your mobile app