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Sam Perry | So Social Media, Growing a business from referral based networking
Sam Perry is the owner/founder of So Social Media. Having worked in Radio and Marketing for several years, Sam took a decision 5 years ago to leave the day job and become his own boss. He joins Tracy on Sweat, Grit & Hustle to talk about starting SO Social Media, how networking has helped his business grow, and his thoughts on social media marketing.
KEY TAKEAWAYS
- At the beginning of everyone’s journey into starting your own business we all suffer from a bit of imposter syndrome. We all have visions of where we want our business to be but don’t feel we have the skills or experience to get there. Remember that everyone feels that.
- In the early stage a lot of the business SO Social Media were getting was through referrals from existing clients.
- Sam attended a BNI (Business Network International) group by chance and found that after 3 meetings it was worth the membership for the business he brought in and the advice he got from there.
- If it’s not referral based networking, give it a miss. There’s a structure in place that encourages you to network in the way you should be networking.
- The BNI group Tracy is in has 17 or 18 members and last year they passed over a million in business between them. Sam's 29 member strong group did over 2 million.
- Getting into networking can be seen as a cost, but in fact, it’s an investment.
- Hire now for where you’re going to be in 2 months time.
BEST MOMENTS
‘The job gave you security, the business gave you passion’
‘I need to look where I’m going, and work backwards from that point’
‘Joining Networking and being able to talk to other business people’s challenges was a real turning point’
EPISODE RESOURCES
Website: www.sosocialmediauk.com
Facebook Business: https://www.facebook.com/So.SocialMediaGB
Contact Sam on Tel: 07969 136218
ABOUT THE GUEST
Sam Perry is the owner/founder of So Social Media. Having worked in Radio and Marketing for several years, Sam took a decision 5 years ago to leave the day job and become his own boss. In that time his business has grown from the one and band start to a grown up business with 17 employees and a global client base.
SO Social Media is a team of passionate professionals dedicated to helping you to achieve your online potential. Their friendly and creative team want to understand you and your company, where you have come from and where you want to go, thinking of themselves as social creatures. They understand what it is that will make consumers engage with you. Managing your social media accounts by the hour with no boring long term content scheduling. Everything is done minute by minute so you know that your accounts will never be left feeling stale and unloved.
ABOUT THE HOST
With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.
With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge of the mind, to ensure a truly rounded experience for growth and development.
Tracy on Facebook
Follow Tracy on Instagram
Tracy's LinkedIn
PODCAST DESCRIPTION
This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.
View all episodes
By Tracy Cartland-Ward & Dawn WillockSam Perry is the owner/founder of So Social Media. Having worked in Radio and Marketing for several years, Sam took a decision 5 years ago to leave the day job and become his own boss. He joins Tracy on Sweat, Grit & Hustle to talk about starting SO Social Media, how networking has helped his business grow, and his thoughts on social media marketing.
KEY TAKEAWAYS
- At the beginning of everyone’s journey into starting your own business we all suffer from a bit of imposter syndrome. We all have visions of where we want our business to be but don’t feel we have the skills or experience to get there. Remember that everyone feels that.
- In the early stage a lot of the business SO Social Media were getting was through referrals from existing clients.
- Sam attended a BNI (Business Network International) group by chance and found that after 3 meetings it was worth the membership for the business he brought in and the advice he got from there.
- If it’s not referral based networking, give it a miss. There’s a structure in place that encourages you to network in the way you should be networking.
- The BNI group Tracy is in has 17 or 18 members and last year they passed over a million in business between them. Sam's 29 member strong group did over 2 million.
- Getting into networking can be seen as a cost, but in fact, it’s an investment.
- Hire now for where you’re going to be in 2 months time.
BEST MOMENTS
‘The job gave you security, the business gave you passion’
‘I need to look where I’m going, and work backwards from that point’
‘Joining Networking and being able to talk to other business people’s challenges was a real turning point’
EPISODE RESOURCES
Website: www.sosocialmediauk.com
Facebook Business: https://www.facebook.com/So.SocialMediaGB
Contact Sam on Tel: 07969 136218
ABOUT THE GUEST
Sam Perry is the owner/founder of So Social Media. Having worked in Radio and Marketing for several years, Sam took a decision 5 years ago to leave the day job and become his own boss. In that time his business has grown from the one and band start to a grown up business with 17 employees and a global client base.
SO Social Media is a team of passionate professionals dedicated to helping you to achieve your online potential. Their friendly and creative team want to understand you and your company, where you have come from and where you want to go, thinking of themselves as social creatures. They understand what it is that will make consumers engage with you. Managing your social media accounts by the hour with no boring long term content scheduling. Everything is done minute by minute so you know that your accounts will never be left feeling stale and unloved.
ABOUT THE HOST
With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.
With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge of the mind, to ensure a truly rounded experience for growth and development.
Tracy on Facebook
Follow Tracy on Instagram
Tracy's LinkedIn
PODCAST DESCRIPTION
This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.