Cybersecurity is the art of protecting networks, devices, and data from unlawful access or illegal use, and providing confidentiality, integrity, and availability of information. Now more than ever, consumers spend an increasing amount of time on the Internet. For every social media account with which you interact, every picture you post, and the status you update, you are sharing information about yourself with the world. This information is permanent in cyberspace. It is imperative to be proactive and secure your online safety. 

It's the cybersecurity awareness month, here are a few steps to connect with confidence and safely navigate the social media world

For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all, marketing activities thrive on the repetition of a process and the more time you put into something, the better you become at it.

That’s why in this collection of my digital marketing trends in 2022, I focus on seven trends that aren’t things that will fade away but general directions that marketing is heading toward in 2022 and beyond.

Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

Samuel Alabi | samuelalabi.com | [email protected]

If driving engagement on your Facebook Page has been challenging for you, you will find one or two (or 10) tactics that might be useful to you. Here are 10 ways to Increase Your Facebook Page Engagement.

Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.

Your content’s reach has a lot to do with engagement — that is how many people like, react, comment, or share your post.

There are two major reasons Facebook organic reach continues to drop:

1. More content: More content is being published than there is news feed space for it to be shown. Every minute, more than 510,000 comments and 293,000 statuses are posted on Facebook.

2. Personalized news feeds: Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests.

But I feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.

In this podcast, I shared about 10 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for me, my client and my brand.

Need to drop a question? feel free to do at [email protected]

Enjoy!

Digital marketing has breathed a new life in the healthcare industry by strengthening the visibility of your services in the online space.

Your prospective patients live in a digital world and those that lead to a doctor or hospital selection—begin with online searches and research

Almost half of African online users today search for info about doctors and other providers before making that healthcare decision

If you are a doctor, own a clinic, hospital or pharmacy, it is crucial now to have developed strategies that will deliver more health care patients for you

If you are considering attracting high-quality medical leads using online marketing,  here are 6 Healthcare Online Marketing Facts Every Health Care professional should know 

To contact Sam: send an email to [email protected]

To join the Facebook group for Healthcare professionals: https://facebook.com/groups/healthcaredigitalmarketingwithsam

Learn how to gain more healthcare patients and clients using effective healthcare marketing strategy (FREE DOWNLOAD): https://mailchi.mp/b95f19788299/healthcare-marketing