Giles Rhys Jones is the Chief Marketing Officer at ///what3words

  What3words is the simplest way to talk about location. It's a global address system which names every 3m x 3m square in the world with a unique 3 word address.    For example ///undercuts.shifts.cement marks the exact entrance to Marlow FM studios.   People can use what3words to find their tents at festivals, help navigate to AirBnBs, and to direct emergency services to the right place on a mountain.   Today What3words are moving into smart assistants like Alexa to make it easy to navigate. I can imagine this will also be used for augmented reality to plot the location of objects.