American Made Beauty

Sam Villa – Sam Villa Hair


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Sam Villa, sits down with Patty Schmucker to talk about his illustrious career, the development of his tools for professional and consumer and things that concern and excite him about the beauty industry.

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[Music]
we think pretty is pretty important in
all things and beauty welcome to radio a
and B designed for those who want to
live a long and vibrant life I’m Patti
Schmucker a licensed cosmetologist who’s
been in the business for over 40 years
radio a and B stands for american-made
beauty and it’s where we tell the
secrets behind the making of health and
beauty products our segments sponsor
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american-made beauty calm my guest today
is an industry icon but when you think
of an icon you think about their best
work being behind them not so with Sam
via who is changing the industry one
hairdresser at a time the via family did
not have a lot of money growing up but
Sam’s parents had a wealth of
expectations for their kids sam says his
parents demanded that all of us live
morally ethically and most importantly
with humility sam says what’s most
what’s more they always said that no
matter what profession we do in life we
must do it with complete and utter focus
and passion and I always remember that
whether teaching face-to-face and small
hands-on class on main stages or
reaching his millions of social media
followers Sam is living up to his
parents vision he is the true leader
that brings out the best in others his
career in his career he has a of every
major corner of our industry including
the 2017 Naha Lifetime Achievement Award
winner Sam is known for doing things
differently to challenge inspire
motivate and change his in encouragement
of stylists is unrivaled as he genuinely
wants each one of them to reach deep to
identify how they can make a change
to promote their own growth Sam’s talent
stretched far beyond his brilliant
cutting and finishing skills he has a
plethora of business skills that enliven
stylists to think about how they speak
to their guests to add value behind the
chair it really is truly my honor to
welcome Sam via thanks for being here
with us
Patti it’s an honor and a pleasure and
I’m really excited to have this
opportunity to speak to your audience
well Sam I know you know you anyone
who’s in the industry your history is
very long and I didn’t want to spend a
lot of time focusing on the past because
you’re doing some amazing things right
now so tell us a little bit about your
current focus on developing somewhat of
a customer focus brand awareness well
basically what we’re doing Patti is
we’ve really established the name and
the brand in the professional industry
and now what we’re doing is we’

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