Samantha Cerrone, the founder of Cerrone Estates, shares her inspiring journey of launching a self-employed estate agency during the pandemic in 2020. With 15 years of industry experience, she took the leap into entrepreneurship after years of running businesses for others. 

Emphasising the importance of building strong client relationships through empathy and support, her business culture prioritises people over transactions, building trust and long-term referrals.  

Samantha reflects on the challenges of balancing work and family life while managing client expectations and explains how leveraging social media has helped her stand out in a highly competitive market.

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