Samantha Charlip is a media executive and creative with decades of experience across TV, film, digital, print, and new media. She previously worked at places like TIME, NBC Universal, Vevo, A+E, Turner, and Viacom and has set up several branded content studios. Her work has been featured on global stages like the Olympics, TIME100, and Lincoln Center and she also works as a writer and executive producer, with several projects currently in development. 

Time Stamps:

0:00 - Career Beginnings and Early Roles

2:54 - The evolution of branded content

6:16 - Examples of branded content

9:01 - Branded content in the marketing funnel

14:03 - Branded content and the creator economy

22:32 - The impact of AI on content creation

27:07 - The Role of Storytelling in Advertising

28:12 - Trends in future opportunities across branded content