Samantha Duncan, CEO & Co-Founder of Net Purpose on ESG Measurement, Why it is so Hard and How She Came to Find Product-Market Fit.
[2:14] What does ESG really mean and where are we today?
[10:27] What can startups do for ESG?
[13:11] What triggered you to start Net Purpose?
[20:11] How do you ensure businesses don’t make false claims about their environmental policies or make token gestures but have very little impact? How much can the data be trusted?
[23:47] How did you figure out product-market fit?
Samantha Duncan, CEO & Co-Founder of Net Purpose on ESG Measurement, Why it is so Hard and How She Came to Find Product-Market Fit.
[2:14] What does ESG really mean and where are we today?
[10:27] What can startups do for ESG?
[13:11] What triggered you to start Net Purpose?
[20:11] How do you ensure businesses don’t make false claims about their environmental policies or make token gestures but have very little impact? How much can the data be trusted?
[23:47] How did you figure out product-market fit?