Just a few years ago, Samantha Rudolph, co-founder and CEO of Babyation based in St. Louis, MO, was on a ski trip with her husband when she read an article that asked the question “shouldn’t the breast pump be as elegant as an iPhone and as quiet as a Prius?” So, Sam and her husband Jared started Babyation, a venture-backed startup and parent tech company that is unapologetically for moms. They have created an innovative breast pump that is quiet, discreet and smart.