Samantha Seagaard, co-founder of The Fresh Connection in Fitchburg, MA, shares her personal journey in the cannabis industry and the inspiration behind her premium craft cultivation company. Samantha's personal experiences with cannabis and her father's battle with cancer motivated her to explore the potential of the plant for medical use. 

After witnessing the wasteful practices in the industry, Samantha and her brother, Will, were determined to create a company that prioritized sustainability and giving back to nature. She and the hosts discuss the challenges of operating in different states, the importance of quality and education in the industry, and the benefits of Metrc and using Outlaw's technology to streamline operations.

She also highlights the unique strains The Fresh Connection offers and their focus on providing a premium craft product. Samantha and her brother's commitment to producing high-quality cannabis products and dedication to environmental sustainability set The Fresh Connection apart in the industry.