On the latest episode Glenn Gaudet is joined by Samantha Stone, founder of The Marketing Advisory Network. Samantha is author of "Unleash Possible: A Marketing Playbook that Drives Sales", a how-to guide for high-growth marketing in complex selling environments. In addition, Samantha will be speaking in Boston at the AMPlify conference June 11-12.

In this podcast you will learn about:

• How trust is diminishing in the business world

• Why transparency is key to building trust

• Utilizing employee advocacy with integrity

• Equipping everyone in your company represent your brand

• Why it's important to empower rather than control