Samantha Wills is a modern entrepreneur, writer and speaker.

Having built one of Australia’s best known accessories brands, Samantha brings fifteen years of experience in being a creative founder & director.

In this interview we chat about:

• The unexpected reason Samantha started creating jewellery

• How she got into $80k debt and how she managed to come out the other side

• Getting celebrity placement both nationally and internationally

• Re-establishing the brand for the US market

• How the Samantha Wills brand remained consistent over 15 years

• The reality of living between New York and Sydney

• Why Samantha chose to close the business and how she came to the decision

• The Samantha Wills Foundation

• Why health is so important whilst running a business

• The importance of sharing vulnerably