In this episode of Growth Notes, Frazier flips the script on the old advice: “Don’t reinvent the wheel.” Sure, proven strategies work—but copying them exactly? That’s where most people go wrong.

Success isn’t about regurgitating someone else’s playbook. It’s about taking the structure and making it your own. Same plan, different execution. Your voice, your brand, your edge—that’s what makes it land.

Plus, Frazier gives a quick personal update about juggling business growth while moving into a new house. The takeaway? You can’t scale impact by staying in the copycat lane. Innovate, adapt, stand out.

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