Hosted by Sammy Lowry, the young entrepreneur behind Sammy's Supernola—serving up bold moves, big ideas, and crunchy conversations.

Today, Sammy sits down with Ryan Hamilton, CEO of Plus-Plus USA—the company behind the 2025 Toy of the Year! 🎉 With over two decades of experience in the toy industry (including as a toy buyer for BarnesandNoble.com) and a degree from Colorado College, Ryan brings both creativity and serious business smarts to the world of play.

In this fun and fascinating episode, Ryan shares:

• How he first got into the toy world 🎲
• What it's like leading one of the most innovative toy brands in the business 🤖
• His favorite childhood toy and the wildest toy he's ever worked on 🧸
• Where new toy ideas come from—and what happens when one totally flops or flies 🛸
• Advice for young future toy designers with big imaginations 💡

PLUS: Ryan gives us a sneak peek at toy trends straight from the world's largest toy trade show—spanning nearly 40 acres of non-stop fun!

And don't miss Sammy's Speed Picks, where Ryan answers the ultimate toy face-offs lightning-fast: Stuffed animals or slime? Toy unicorn or toy mermaid? Ice cream or pizza?

👉 Don't forget to like, subscribe, and share—so you never miss an episode of inspiration and fun!

🔗 Links Mentioned in This Episode: https://www.plusplususa.com