Sampling is the most effective tool in the marketing mix.  ONLY when used with communication.  This is the reason for the sample!

Sampling is the most effective tool in the marketing mix. ONLY when used with communication. This is the reason for the sample!

Sampling Never the silent salesman

A slow learner, one who just got by in high school and university, it took a long time to discover the most important rule……”The Numbers Never Lie”.   

After 5 years of advertising, I crossed over to Marketing, where accountability and experience resulted in amassing significant successes (including the introduction of a $100 million business in North America).  

It was the thrill of the chase and being hands-on, 

I enjoyed doing the doing and encouraging the people I worked with to tell me what they would do.

Every business can grow, using simple solutions you’ll discover here.  

Excuses are for losers.  

Every problem has a solution/alternate path.

Learn from over 30 years of CPG (consumer packaged goods) marketing. 

Business is not complicated!

Business

A slow learner, one who just got by in high school and university, it took a long time to discover the most important rule……”The Numbers Never Lie”. After 5 years of advertising, I crossed over to Marketing, where accountability and experience resulted in amassing significant successes (including the introduction of a $100 million business in North America). It was the thrill of the chase and being hands-on, I enjoyed doing the doing and encouraging the people I worked with to tell me what they would do. Every business can grow, using simple solutions you’ll discover here. Excuses are for losers. Every problem has a solution/alternate path. Learn from over 30 years of CPG (consumer packaged goods) marketing. Business is not complicated!

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Sampling Never the silent salesman

Sampling Never the silent salesman