In this Invst Guru episode, Jeff “Fuzzy” Wenzel talks with Samreen Arshad, founder of Samreen’s Vanity, about her mission to bring South Asian representation to the forefront of the beauty industry.

Samreen opens up about her journey from the automotive world in Detroit to becoming a beauty founder and influencer. She explains how her brand stands apart by focusing on multi-use products, quality European manufacturing, and a deep understanding of representation and inclusivity.

Hear how she navigated:

• Saying “no” to Costco to protect brand integrity
• Surviving tariff shocks and funding challenges
• Pivoting fundraising toward community and family office investors
• The future of beauty retail through direct-to-consumer and live shopping

A raw and motivating story for entrepreneurs, investors, and anyone passionate about purpose-driven business.

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