Sam is back from his MAGNET (Marketing & Advertising Global Network) retreat in Paris, as fired up as he's ever been! He compares AI notes with Roop (still high from his INBOUND trip in San Francisco), specifically around AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and of course SEO (Search Engine Optimization) in the age of AI. What's new? What's still the same? What's next?

So grab a crépe and your favorite wine (those are French things, right?) and listen in as the gang discusses the ever-changing world of AI and marketing.

Next week: New email wisdom from Jay Schwedelson, fresh from INBOUND. See you then!

— Sam, Roop, Claudia and Chelsea

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