Samuel Adams beer founder Jim Koch joins us over a beer to share a fascinating look into the world of business and brewing. Author of Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two Jim has many tales to tell about successful brewing, marketing, and bringing a vision to fruition.

Beginning with only two employees Jim's goal of achieving success within five years wound up realizing that goal in only five months!  We discuss the attributes for keeping a company successful and find out what program Jim has in place for giving back to the community.

Finally if you haven't heard about nitro beer you'll want to check it out for sure! For much more information about his brewery please stop by www.samueladams.com. Don't forget to also visit www.ACloserLookRadio.com for more informative interviews!