GIA plays an intensive role in the Gemas & Jewellery sector, from laboratory, to institution catering to a vast segment. Mr. Sriram Natarajan shared about his journey into the gems and jewellery industry and what describes GIA as a brand and his vision for the GIA. Mr. Sriram also shared about Peals certification which came to be as a game changer in this sector and its current market response to it.