Jasper AI recently went public with a valuation of over AU$1B – such is the excitement about this nascent technology as it begins to gain traction in the marketing sector. At the recent AMIN Worldwide Senior Leadership Conference in Bangkok (co-hosted by DPR&Co), Jasper’s head of Enterprise Marketing, Samyutha Reddy shared a nuanced keynote presentation on the very real value and risks associated with applied generative AI. The subsequent opportunity to interview Samyutha for CMO Masterclass was simply too good to miss.

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