This episode features the interesting San Shreekar. San is the Senior Digital Marketing & Communications Manager at PLANIT. With 13 years of experience, San goes through how she develops a 360 marketing plan for her clients. She talks through a Gym franchise campaign where they expanded the business into the Irish market. She highlights different platforms can be the right platform for your business and industry. San speaks highly of SEMrush and admits TikTok provides a huge opportunity for businesses at the moment. This episode is perfect for anyone trying to understand how to build out 360 marketing campaigns.