In this episode Jennifer interviews Co-Director of ArtWalk San Diego, Sandi Cottrell. Sandi has been planning events professionally since the age of 19 when she began working in destination management throughout Southern California. In 2004 she started directing ArtWalk San Diego. This episode illuminates the importance of art education, the logistics behind a large production like Mission Federal ArtWalk, and the role marketing and PR plays in executing a successful event.