Our guest on this episode Today is Sandra Matz. Sandra is the Associate Professor of Business at Columbia Business School in New York. As a computational social scientist, she studies human behavior and preferences using a combination of Big Data analytics and traditional experimental methods. Her research aims at understanding how psychological characteristics influence real-life outcomes in a number of business-related domains with the goal of helping businesses and individuals to make better decisions. This is a 2 part episode where you are listening to the first part and we will be discussing about psychological targeting and AI, in the second part we will be discussing about life and happiness. 

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