In this episode, we meet Sandra Velasquez, the founder, and CEO at Nopalera. 

Nopalera is a Mexican botanical for bath and body that celebrates Latina culture. 

We will hear how Sandra went from being a CPG sales manager and singer in the Latin rock band to founding a sought-after luxury bath and beauty brand that turned down a Shark Tank deal.

Other topics covered in this episode

• How to build a strong foundation
• Why bath & body products
• How to share a POV
• The launch of Nopalera
• Strategy and purpose of different sales channels
• What is it really like to be on Shark Tank

Key Takeaways

• No matter what you do, build with the end in mind
• A strong POV and brand values are a magnet for talent and sales
• Know the purpose of each of your sales channels
• Always invest in yourself
• Be clear about your value

Please let us know your thoughts about the episode!

Where to find Sandra Velazquez:

Linkedin: https://www.linkedin.com/in/sandraliliavelasquez

​Website: https://nopalera.co/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

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