Who you know can make up for what you don’t know in business. That personal touch served Sandy Abrams well when she started her company, Moisture Jamzz, in 1993.

Sandy’s idea for moisturizing gloves wasn’t new, but she was convinced she could improve on the existing product. The trouble was, she had no experience in business or the textile industry.

In this episode, Sandy explains how her people skills helped her get her foot in the door, and how she’s using her experiences to guide other entrepreneurs through challenges and stress.