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Sangram Vajre, CMO turned CEO, WSJ Best-Selling Author of MOVE, Co-Founder GTM Partners talks about GTM Frameworks and how to succeed in 2023
Sangram Vajre is currently CEO and founder of GTM Partners, a data-driven analyst firm advising companies on their go-to-market strategies. Sangram was also the co-founder and CMO at Terminus and is the author of Account-Based Marketing for Dummies, MOVE and ABM is B2B. Previously, Vajre was head of marketing at Pardot. He has a master's degree in computer science from the University of Alabama.
In this episode Sangram and I talk about:
- The 7 Different GTM motions for a company and why figuring out your primary and secondary GTM motions are important
- Key GTM Metrics
- Skillsets for marketers
- Why NRR is becoming increasingly important as a metric in 2023
- Evolving role of the CEO and CMO
Key people referenced in the podcast:
Brian Halligan, Co-Founder at Hubspot
Yamini Rangan, CEO at Hubspot
Anthony Kennada, Co-Founder and CEO at AudiencePlus
Sangram's most popular keynotes:
* How to go from Leadership to Belongship
* How Dreamers, Doers, and Drivers become PEAK performers
* How people actually engage and buy: Future of B2B marketing and sales
* How to build a category: Without a community, you are simply a commodity
* How to become a CMO when less than 1% of marketers get a shot at the title
* Why your go-to-market is broken and how to fix it
Books:
Authored three books on B2B Marketing - ABM and ABM is B2B.
Humbled to be recognized as a marketing strategy expert and one of the top 21 B2B Influencers in the world by the DMN network.
My latest book MOVE: the 4-question go-to-market framework is Wall Street Journal and USA Today best seller.
MOVE: A Go-To-Market podcast has over 1000 episodes, this is the top 50 business podcast for marketing and sales leaders with over half a million downloads.
Peak Community (Private group):
Host of an exclusive marketers-only group for CMO and emerging CMO to help grow 1% better each week.
Links:
Sangram Vajre
* https://becomingintentional.substack.com/ - my weekly newsletter
* https://gtmpartners.com/ - co-founder and CEO of the data-driven go-to-market Analyst firm
* https://terminus.com/ - co-founder of a fast-growing B2B company
* https://www.peak.community/ - Help CMOs and emerging CMOs to grow 1% better each week
* https://www.sangramhere.com/ - 1-minute speaker reel and my speaking topics and examples
* MOVE: A Go-To-Market podcast - Host Top 50 business podcast in the world
Sangram's goal: positively impact a billion people, together.
LinkedIn: https://www.linkedin.com/in/sangramvajre/
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By Shobhana Viswanathan
5
1111 ratings
Sangram Vajre is currently CEO and founder of GTM Partners, a data-driven analyst firm advising companies on their go-to-market strategies. Sangram was also the co-founder and CMO at Terminus and is the author of Account-Based Marketing for Dummies, MOVE and ABM is B2B. Previously, Vajre was head of marketing at Pardot. He has a master's degree in computer science from the University of Alabama.
In this episode Sangram and I talk about:
- The 7 Different GTM motions for a company and why figuring out your primary and secondary GTM motions are important
- Key GTM Metrics
- Skillsets for marketers
- Why NRR is becoming increasingly important as a metric in 2023
- Evolving role of the CEO and CMO
Key people referenced in the podcast:
Brian Halligan, Co-Founder at Hubspot
Yamini Rangan, CEO at Hubspot
Anthony Kennada, Co-Founder and CEO at AudiencePlus
Sangram's most popular keynotes:
* How to go from Leadership to Belongship
* How Dreamers, Doers, and Drivers become PEAK performers
* How people actually engage and buy: Future of B2B marketing and sales
* How to build a category: Without a community, you are simply a commodity
* How to become a CMO when less than 1% of marketers get a shot at the title
* Why your go-to-market is broken and how to fix it
Books:
Authored three books on B2B Marketing - ABM and ABM is B2B.
Humbled to be recognized as a marketing strategy expert and one of the top 21 B2B Influencers in the world by the DMN network.
My latest book MOVE: the 4-question go-to-market framework is Wall Street Journal and USA Today best seller.
MOVE: A Go-To-Market podcast has over 1000 episodes, this is the top 50 business podcast for marketing and sales leaders with over half a million downloads.
Peak Community (Private group):
Host of an exclusive marketers-only group for CMO and emerging CMO to help grow 1% better each week.
Links:
Sangram Vajre
* https://becomingintentional.substack.com/ - my weekly newsletter
* https://gtmpartners.com/ - co-founder and CEO of the data-driven go-to-market Analyst firm
* https://terminus.com/ - co-founder of a fast-growing B2B company
* https://www.peak.community/ - Help CMOs and emerging CMOs to grow 1% better each week
* https://www.sangramhere.com/ - 1-minute speaker reel and my speaking topics and examples
* MOVE: A Go-To-Market podcast - Host Top 50 business podcast in the world
Sangram's goal: positively impact a billion people, together.
LinkedIn: https://www.linkedin.com/in/sangramvajre/