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Sangram Vajre of Terminus: Account-Based Marketing Helps Speed Up Sales Pipeline Velocity
Account-based marketing (ABM) is a term that has gained a great deal of traction over the past twelve months, but many still aren’t familiar with what it is. Wiley Publishing has just released Account-Based Marketing for Dummies to help people understand how ABM can help drive more B2B sales. Sangram Vajre, CMO and cofounder of ABM platform Terminus, wrote the book and shares with us his thoughts on how ABM can help sales and marketing teams get on the same page in order to speed up the sales process and close more deals faster.
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By Brent Leary and Small Business Trends
5
66 ratings
Account-based marketing (ABM) is a term that has gained a great deal of traction over the past twelve months, but many still aren’t familiar with what it is. Wiley Publishing has just released Account-Based Marketing for Dummies to help people understand how ABM can help drive more B2B sales. Sangram Vajre, CMO and cofounder of ABM platform Terminus, wrote the book and shares with us his thoughts on how ABM can help sales and marketing teams get on the same page in order to speed up the sales process and close more deals faster.