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Sangram Vajre: The MOVE framework for Go-To-Market
In this episode, Sangram Vajre, the Chief Evangelist and co-founder of Terminus and the host of The FlipMyFunnel Podcast, joins us to discuss the MOVE Framework -- an actionable framework for Go-To-Market (GTM).
He talks about:
--> Why is GTM not a strategy but rather a product of its own
--> 6 major truth bombs about Go-To-Market
--> Stages of market maturity, and how GTM transforms at each stage
--> What is the MOVE framework? What's the right maturity stage for applying it?
--> Who are the stakeholders in executing GTM and what are their responsibilities?
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By Yaagneshwaran Ganesh
5
1919 ratings
In this episode, Sangram Vajre, the Chief Evangelist and co-founder of Terminus and the host of The FlipMyFunnel Podcast, joins us to discuss the MOVE Framework -- an actionable framework for Go-To-Market (GTM).
He talks about:
--> Why is GTM not a strategy but rather a product of its own
--> 6 major truth bombs about Go-To-Market
--> Stages of market maturity, and how GTM transforms at each stage
--> What is the MOVE framework? What's the right maturity stage for applying it?
--> Who are the stakeholders in executing GTM and what are their responsibilities?