This episode features the brilliant Saoirse McCabe. Saoirse is the Director Of Marketing and Public Relations at Cork Heritage Pubs. Saoirse speaks about the art of networking and starting small in your local events, which can be a great way to get started in the space. A more seasoned professional should look to industry-leading events to build a great network of contacts. She talks about her current marketing campaigns focusing on the Cork market creating hyper-local events that would tie into the city. Saoirse highlights Sprinkler as a go-to tool to trace your brand online. We discuss social listening and Saoirse provides some great tips on going into geo posts to see consumer engagement which might not be using the correct text/hashtags. Lastly, we talk about the influencer market and the potential within it. This episode is perfect for anyone interested in PR and understanding community building.