Strategic Authorpreneur

SAP 034: Effective Book Marketing with Fauzia Burke


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Join indie authors Crystal Hunt and Michele Amitrani as we share ways to save time, money and energy as you level up your writing and publishing career.

Book marketing is a source of frustration for many indie authors. BUT it’s also one of the most important things writers can do to expose their stories to a wider audience. We’ve heard this thousands of times, and yet nowadays it is increasingly more difficult to put our books in front of our readers. Is there a simple, straightforward way to share our books with the right audience? Or are we destined to wander in an increasingly noisy world where everything seems important, and yet nothing seems to work? 

Join us as we chat with book marketing expert Fauzia Burke and she shares her unique formula: ‘design + engagement + visibility = marketing success’, a simple and yet powerful approach that helped her kickstart many authors’ careers and that can help you single out what you need to do now, what you can delay, and what you can delegate or simply ignore.

HIGHLIGHTS

  • What has happened since the last episode?
  • About Fauzia Burke
  • Differences between marketing, publicity and advertising
  • Platform building with fiction and non-fiction
  • New tools and software
  • Post interview discussion
  • What is your favourite day in the week?

SHOW NOTES + RESOURCES

Complete show notes, transcripts and links to the tools and resources mentioned in this episode from our website at https://strategicauthorpreneur.com/podcast/034-effective-book-marketing-with-fauzia-burke/

SUPPORT THE SHOW

If you find this show helpful—and like our independent, ads-free format—you can buy us a coffee at https://www.buymeacoffee.com/SAPPODCAST

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Strategic AuthorpreneurBy Strategic Authorpreneur