SAP has strategically incorporated artificial intelligence (AI) across its cloud-based business solutions to enhance efficiency, decision-making, and user experiences. This initiative, termed "Business AI," emphasises relevance, reliability, and responsible use, impacting areas such as process automation, analytics, talent management, and ERP operations. Key enabling technologies include the SAP Business Technology Platform (BTP) and Joule, a generative AI copilot designed for natural language interaction across SAP applications. While early adopters report significant benefits like reduced processing times and improved forecast accuracy, successful implementation necessitates addressing challenges in data quality, integration, and user adoption. SAP's future direction involves deepening AI integration, expanding Joule's capabilities, and continuing to develop foundational AI technologies on BTP, aiming to make AI a core driver of value within its enterprise software landscape.