Authentic Influence

SAP CMO Alicia Tillman on Managing Authentic Experiences

Listen Later

On today's episode, SAP Chief Marketing Officer Alicia Tillman joins Adam Conner for a conversation on how the enterprise software juggernaut aims to stay relatable at all times.

Today, you'll learn:

  • Alicia's journey to SAP and what authenticity means to her
  • How SAP translates listening and invoking feelings into business as a B2B brand
  • The power of partnerships with influencers and brand ambassadors like Karlie Kloss as part of SAP's marketing mix
  • The power of purpose

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

    ...more
    View all episodesView all episodes
    Download on the App Store
    Authentic InfluenceBy Adam Conner
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    38 ratings