In this episode of the What's Working Podcast, Jimmy Nash interviews Sapphire Stubbs, founder of General Population, a marketing agency focused on supporting creative institutions and entertainment entities. Sapphire shares her journey from the music industry to marketing, discussing the unique challenges and strategies involved in promoting creative works. She emphasizes the importance of understanding niche markets, the role of AI in the creative process, and offers valuable advice for aspiring marketers and artists.

For more info on Sapphire & General Population, visit: https://www.genpop.nyc

For more information on Jimmy Nash & the What’s Working Podcast, visit: https://www.cloverdalepro.com/whatsworking

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