This week on the Communicating Purpose podcast, John Higginson speaks to Sara Kenny, Communications and Marketing Manager at Biodiversify.

Sara's route into the role has been anything but linear. She started with a zoology degree, moved into journalism, then found her way into digital marketing at the charity Children in Crossfire, picking up skills across very different worlds along the way.

She now leads marketing at Biodiversify, where much of her attention is currently on improving lead conversion and getting sales and marketing pulling in the same direction.

In this episode, John and Sara discuss:

🌿 The way digital marketing has shifted, and what that means for purpose-driven organisations

🎯 Cracking lead conversion and bringing sales and marketing into alignment

🤝 The ingredients of a strong, lasting agency relationship

📊 Why data visualisation is so powerful when you're telling a story with numbers

I hope you enjoy.

John Higginson

Founder & CEO, Higginson Strategy