Sara McCorquodale is CEO and founder of influencer intelligence and digital trends platform, CORQ. Prior to launching the business in 2017, she spent 12 years as a journalist, starting in local news before working on the launch of Mail Online and later moving to Conde Nast to develop Tatler's online presence as its first ever digital editor. From there, she headed up Huffington Post Style UK and its sister lifestyle platform MyDaily after which she led global B2C content at trend forecasting agency WGSN as senior editor of special projects. She has been working on influencer campaigns and projects since 2012, consulted on this and the world of digital for many brands including Chanel, Estee Lauder and Net-A-Porter and written for The Guardian and the BBC.

We spoke to Sara about how she cut her teeth as a journalist, learning the importance of research and value of digital innovation in journalism. We also cover how her business CORQ came to be and how she maintains its unique position in the market.

https://www.instagram.com/corqstudio/

https://www.instagram.com/theinfluenceroom/

www.theinfluenceroom.com