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With over 40 years in the industry, including significant contributions at Braze and Bazaarvoice, Sarah Spivey brings a wealth of experience and insights into the evolution of marketing technology, the crucial soft skills for success, and strategies for building effective teams. She emphasizes the importance of the CEO-CMO relationship, the role of customer marketing, and offers valuable advice for aspiring CMOs on career planning and broadening their experience. Sarah also sheds light on the differences between marketing in private vs. public companies and the impact of specializing in today's marketing landscape. Throughout the conversation, Sarah provides thoughtful leadership advice and future-facing insights, making this episode a valuable resource for current and aspiring marketing professionals.
Stay tuned through the end of the show (33:10) to learn:
Featuring:
Sara Spivey (LinkedIn)
Sunny Manivannan (LinkedIn, Twitter)
Follow us:
Tune in:
Apple Podcasts
Spotify
With over 40 years in the industry, including significant contributions at Braze and Bazaarvoice, Sarah Spivey brings a wealth of experience and insights into the evolution of marketing technology, the crucial soft skills for success, and strategies for building effective teams. She emphasizes the importance of the CEO-CMO relationship, the role of customer marketing, and offers valuable advice for aspiring CMOs on career planning and broadening their experience. Sarah also sheds light on the differences between marketing in private vs. public companies and the impact of specializing in today's marketing landscape. Throughout the conversation, Sarah provides thoughtful leadership advice and future-facing insights, making this episode a valuable resource for current and aspiring marketing professionals.
Stay tuned through the end of the show (33:10) to learn:
Featuring:
Sara Spivey (LinkedIn)
Sunny Manivannan (LinkedIn, Twitter)
Follow us:
Tune in:
Apple Podcasts
Spotify