Growing up in New York, Sarah Cooley found her entrepreneurial spirit out of nowhere. Sarah is the founder of Simply Curated, a maker of boutique hand-poured soy candles in elegant glass containers modeled on vintage barware. After a career in design and marketing, Sarah found that she missed working with physical products — and from this, a candle company was born. Join us as we talk to Sarah about:

• The importance of customer feedback
• Adapting to the market when ideas come into conflict with reality
• The perks and pitfalls of wholesaling
• Responsibilities beyond the sale

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