This is HCD: Human-Centred Design, UX & Service Design

Sarah Drummond ‘Kick-starting a design revolution’


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Before I tell you a little bit about this episode, I wanted to congratulate Sarah (and Lou) who got married at the weekend. From everyone at This is HCD, we raise a glass an wish you a lifetime of happiness together!
Hello and welcome to another episode of. This is HCD. My name is Gerry scullion and I'm a service design principle based in Dublin city, Ireland. I recently caught up with our next guest, Sarah. Sarah is a designer and CEO and cereal idea generator. She's co-founded, SNOOK, my police, Mydearest Scotland, our pride and the matter for this work. She was awarded a Google Fellowship for her work in technology and democratic innovation and named as one of Good Magazines 100-extraordinary individuals tackling global issues in a creative way daily. Sarah is a CEO of SNOOK an award-winning global design consultancy based in London and Glasgow. SNOOK on a mission to design a new program that works better for people and this is a perfect segue into what we discussed. We caught up recently in Dublin to talk about kickstarting a design revolution and what that actually means, how we can get design into the social consciousness -
Sarah links


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  • Gerry Scullion - Host
  • Stef Murphy - Producer

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    This is HCD: Human-Centred Design, UX & Service DesignBy Gerry Scullion

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