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Sarah Fay, CEO, Carat USA and Isobar US on Corporate Sustainability, African Safari and Managing Billions in Media Integration
Get to know Sarah Fay, media strategist, tech enthusiast, super-connector and knitting mama. Sarah is responsible for a cross-functional team of media professionals that manage billions of dollars in combined TV, print, outdoor and digital media for brands including Nikon, Adidas, Reebok, Stolichnaya, Pfizer, Microsoft, RadioShack, Wachovia and Electronic Arts. She shares her experience creating the Isobar global network with Nigel Morris that grew their holdings from 200 to 2,600 interactive experts. She talks about the strong and charismatic team that they put together and how they sustain individualism in their corporate culture.
The Carat/Isobar culture also supports sustainability with a focus on green corporate governance both for themselves and how sustainability can be integrated with media for their clients. She also describes her personal investment in Greener World Media, a leading voice in creating green standards for companies whom she says is "on fire!"
Sarah says "What differs now from 10 years ago is that strategy development starts with a new question: What do we want the consumer to do -- not what do we want the consumer to see." Sarah talks about how this statement manifest in her day to day business and showcases examples of some of her recent work to underscore her meaning. The Adidas Brotherhood campaign connected the media experience through mobile, using "interior moments" in the game of basketball to create connection to and intimacy with the Adidas brand through mobile short-code inspirational messages from Kevin Garnett, NBA player for the Boston Celtics. She also shares the Web 2.0 experience created for Nikon as a content management system that allows the content to grow and change and talks about the TV shows created for Reebok and distributed on Yahoo! and the gay and lesbian community targeted show for Stoli vodka.
Sarah, youngest of five, whose parents - married for 60 years - are in their mid-eighties, is very close with her family. Hear Sarah and Suz sing the eponymous song from The Roches, a girl group they both love and whom Sarah and her sisters are on their way to see. Then find out about Sarah's upcoming trip to Victoria Falls and the Okavanko Delta on Safari with her family.
A beautiful blend of the personal and professional (the DishyMix goal!) this show will delight and inspire you as you get to know Sarah Fay, one of the most important executives and women of leadership in the media landscape.
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By Susan BrattonGet to know Sarah Fay, media strategist, tech enthusiast, super-connector and knitting mama. Sarah is responsible for a cross-functional team of media professionals that manage billions of dollars in combined TV, print, outdoor and digital media for brands including Nikon, Adidas, Reebok, Stolichnaya, Pfizer, Microsoft, RadioShack, Wachovia and Electronic Arts. She shares her experience creating the Isobar global network with Nigel Morris that grew their holdings from 200 to 2,600 interactive experts. She talks about the strong and charismatic team that they put together and how they sustain individualism in their corporate culture.
The Carat/Isobar culture also supports sustainability with a focus on green corporate governance both for themselves and how sustainability can be integrated with media for their clients. She also describes her personal investment in Greener World Media, a leading voice in creating green standards for companies whom she says is "on fire!"
Sarah says "What differs now from 10 years ago is that strategy development starts with a new question: What do we want the consumer to do -- not what do we want the consumer to see." Sarah talks about how this statement manifest in her day to day business and showcases examples of some of her recent work to underscore her meaning. The Adidas Brotherhood campaign connected the media experience through mobile, using "interior moments" in the game of basketball to create connection to and intimacy with the Adidas brand through mobile short-code inspirational messages from Kevin Garnett, NBA player for the Boston Celtics. She also shares the Web 2.0 experience created for Nikon as a content management system that allows the content to grow and change and talks about the TV shows created for Reebok and distributed on Yahoo! and the gay and lesbian community targeted show for Stoli vodka.
Sarah, youngest of five, whose parents - married for 60 years - are in their mid-eighties, is very close with her family. Hear Sarah and Suz sing the eponymous song from The Roches, a girl group they both love and whom Sarah and her sisters are on their way to see. Then find out about Sarah's upcoming trip to Victoria Falls and the Okavanko Delta on Safari with her family.
A beautiful blend of the personal and professional (the DishyMix goal!) this show will delight and inspire you as you get to know Sarah Fay, one of the most important executives and women of leadership in the media landscape.