In this episode, we sit down with Sarah Fraggis, CEO of Filterless Era, to talk about what it really looks like to build a brand rooted in authenticity, service, and connection. Sarah shares how launching her business during the pandemic was both a risk and a calling, a way to empower women to feel beautiful at home and beyond.From the early challenges of entrepreneurship to growing a loyal audience online, Sarah opens up about the power of showing up genuinely on social media, writing her upcoming book The Last Paycheck, and launching her new health supplement brand, Viva La Vida.This episode is about trusting your voice, taking risks, and embracing the chaos that often leads to clarity.