WIBcast

Sarah Greisdorf: Founding a Fashion Company, Computer Science, and Connecting Women during Covid-19


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In this episode  Sarah Greisdorf lets us in on how she started a fashion company as a computer science major, how she pursues power through pockets, and why a lot of people ask her if she sleeps (I couldn’t help but ask but ask myself). Sarah became invested in the lack of pocket’s in women’s clothing in high school and took action on it once reaching Boston University. After a year of developing this platform through a newsletter and affiliate programs, she took the leap to manufacture and design her own workwear. Her company, Holdette, is now offering pre-sale of their first  design, the Leslie Suit. Holdette brings practical pockets to women’s workwear while upholding a slim and natural fit. Her brand expands beyond retail as well. Sarah started the Backpocket community to connect women during Covid-19 and Sarah brings what she has learned from her (NUMEROUS) mentors to the members of Backpocket. We talk about her how her experiences at all-girls schools growing up helped to foster her confidence, the structure of working for yourself at 21, the power of connecting people, and making pasta. Sarah brings us through a detailed process of the garmant design process and gives plenty of credit to the programs and people that have made her success possible.  Connect with Sarah and Holdette!  Holdette's website: https://holdette.com Backpocket Link: https://holdette.com/membership  Slack Group Link: https://app.slack.com/client/T011P2UPYSH/C0129JVG3DX?cdn_fallback=1  Holdette's Instagram: https://www.instagram.com/holdette/

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WIBcastBy Phoebe Drummond

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