Due Diligence

Sarah Grosz — Influencer Marketing & Brand Ambassador Strategies in 2023

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Sarah Grosz is an influencer marketing expert. She led the influencer marketing team at MuteSix, a leading marketing agency based in LA and is now the founder of goodCPG, a community and marketplace for emerging CPG brands. 

In this conversation we discuss:

  • The types of influencer marketing
  • How to scale your influencer outreach
  • Best practices for paid & free collaborations
  • How to filter for the right influencers
  • Cross-promotion with other brands
  • Setting up an ambassador program
  • And more

    • Learn more about goodCPG on Instagram here & join Sarah's community at goodCPG here

    ...more
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    Due DiligenceBy Dulma
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