Sarah Holloway thought she had her life planned out. She'd studied Arts/Law, graduated top of her class, secured a job at a top-tier law firm in mergers and acquisitions, and soon after had received an offer to become an associate to the Chief Justice of the High Court – a position she’d been working towards for the previous six years. At the very same time her career was taking off, Sarah was busy launching her side-biz ‘Matcha Maiden’, which was born out of her recognizing a gap in the Australian market for matcha-based products.